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The Most Common Trait of Sync Success

There is one thing that all musicians who are successful in music licensing have in common. There are some obvious ones like being a good songwriter and producing music that sounds as good as everything else getting into TV & film. But what is it that allows them to get sync after sync compared to a one-off or none at all.

There is one single trait that they all have that impacts almost all of us in some way every day…